Hello.
It has been a while, but I would like to write a little about vintage clothing.

Our selection of new arrivals is at its peak and full of autumn/winter vibes, but today, I want to talk about vintage pieces that are perfect for right now. I’m focusing on shirts that are ready-to-wear and can be enjoyed for a long time.

The items I’m introducing this time are some 1970s BIG MAC work shirts that I recently picked up.
All of them are deadstock (unused, stored items) and still have their original paper tags attached.
Whenever I’m out buying vintage, I often find myself drawn to these casual work shirts.

Some vintage items are so special that you’re nervous about wearing them, so it’s nice to have pieces that you can wear hard without a second thought.
They don’t feature any particularly unique details, nor are they world-famous masterpieces.
However, the fabric colors, patterns, collar shapes, and overall balance are all excellent.
And above all, they are shirts that can be worn alongside modern clothing without looking out of place.

We managed to find a collection of BIG MAC pieces—only five of them, though.
BIG MAC was a private brand developed by the major American department store chain J.C. Penney. They primarily focused on workwear, producing many practical garments deeply rooted in American life, such as coveralls, overalls, and flannel shirts.

In America at that time, private labels from such department stores were widely beloved.
These were clothes made for daily life and work.
Because of that, unnecessary ornamentation was avoided, and durability and ease of care were prioritized.
The shirts we have now truly capture the atmosphere of that era.

NO-IRON / PERMANENT PRESS

All of them bear the "NO-IRON" label.
This refers to an easy-care specification designed to reduce the hassle of ironing. In short, they are wrinkle-resistant.

From the 1960s through the 1970s, processing and materials known as "PERMANENT PRESS," which focused on wrinkle resistance and shape retention, became widespread in American clothing.

The shirts here use a 65% polyester / 35% cotton blended fabric.
It is a characteristically practical material from that era, combining the wrinkle resistance of polyester with the comfortable feel of cotton against the skin.

While 100% natural cotton is often preferred today, these polyester-blend fabrics have a unique appeal of their own.
They are relatively light, quick-drying, and easy to handle in daily life.

I also find the fact that the original colors and patterns have remained intact even after all these years to be a fascinating quality of this material.

When people talk about vintage, the focus often tends to be on old natural materials or special manufacturing methods, but I believe that materials born to make daily life more convenient also have plenty of charm.

All of these have classic, beautiful plaid patterns.
5 Different Plaids
We have prepared five plaid shirts, each with a different color scheme.

From calm palettes centered on navy, to refreshing blues, and combinations of green or light blue based on brown—each has its own unique appeal.
None of them feel overly flashy; they are plaid patterns that can be worn every day.

Personally, I find these color combinations to be quintessentially American of that era.
Even when using bright colors, the overall impression remains calm.
Even when multiple colors are used, they don't look gaudy—that balance blends naturally into modern clothing as well.
The design features double chest flap pockets, a collar with an appropriate length, and a silhouette that rounds gently toward the hem.
These are the specifications of an orthodox American work shirt.
They pair well with slacks, and it goes without saying that they look great with denim or chino pants.
I also recommend wearing them as an inner layer under a jacket, letting just a hint of the plaid show through.

All five shirts this time are deadstock with their original paper tags attached.
It’s a common term in the world of vintage clothing, but when you think about it, it is quite mysterious that clothes manufactured decades ago have remained unused.
Of course, old clothing has its own specific charm.
The fading that comes from years of wear, the softness of the fabric, the way it ages—that is also a major draw of vintage.
On the other hand, deadstock has the fun of being able to feel the original colors, textures, and silhouettes that the products had when they were new.
Especially with work shirts like these, which were consumed in large quantities as daily wear, most surviving examples have been worn.

BIG MAC itself is not a rare brand.

However, it is rare to have the opportunity to introduce five deadstock shirts from around the 1970s, all with paper tags and all with different plaid patterns, at once.

This was a particularly pleasant find for me on this buying trip.
Taking old clothes and wearing them as modern outfits.
I think the reason people choose vintage is different for everyone.
Some are drawn to the era or rarity, while others are charmed by the manufacturing methods or the history of the brand of that time.
Of course, I enjoy learning about those backgrounds as well.

However, at Lakewood Clothing, we value just as much whether you "feel like wearing it now."
Even if the clothes are decades old, we want them to blend naturally into your current wardrobe and be easy to wear consistently.
We don't choose them just because they are vintage; we choose them because we think they are good as garments.

These BIG MAC shirts are exactly those kinds of pieces.

This is how it fits on me (173cm, 60kg).

It’s not an overly assertive shirt.
That is precisely why you can continue to wear it regardless of the trends.
Casual, everyday clothes made in America decades ago.
Now, we incorporate them into our daily lives.
I would be happy if you could rediscover that way of enjoying vintage clothing.
Please come to the shop and see the different colors, patterns, and fabric textures for yourself.

70's Deadstock BIG MAC "NO-IRON" Plaid Work Shirt
5 Colors / All Deadstock
Available at Lakewood Clothing.

We look forward to seeing you!!

Miyachi

Lakewood Clothing
101 Norikura Bldg., 1-1-11 Taishido, Setagaya-ku, Tokyo 154-0004
TEL : 03-5932-5668
Mail : info@lakewood-clothing.live
Online Store : https://lakewood-clothing.live/
Instagram : @lakewood_clothing